Website Design and Development
In today's digital landscape, having a website is about creating a virtual storefront that attracts, engages, and converts your target audience. At MCS Technologies, we take a holistic approach to website design by seamlessly integrating SEO and keyword strategies to ensure your local based business in Sarasota, Bradenton, and beyond to turns clicks into clients and customers.
Website design is really such an ambiguous word because it can mean so many things to different people, but for us it means the aesthetic design of your website, the look, the colors, the feel and flow that brings your vision and brand to life on a computer or mobile screen. Your website should capture the essence of what your business is about and should have clear, concise, easy to access and meaningful information that holds peoples attention. A good website should be updated periodically so that visitors return to see new content, maybe even updates about upcoming events or "web only specials" And that is how visitors convert to customers and clients. After all if your website isn't converting, its simply not working.
Is you current website just not performing? Is it kinda ugly, maybe a bit clunky? Is it so hard to read on mobile devices that people have to scroll around to find vital information like location and hours? If any of these ring true, odds are your website is hurting your business far more than its helping - and this is your sign.
Lets touch on SEO (Search engine optimization) for a little bit, and we promise to not make it g33ky, long or boring but when on the topic of website design, re-design, or development, SEO can not be over looked and it can not be an afterthought. Lets think of your website as a large billboard advertising great sales, deals, and offerings that people are looking for - in fact everyone who views this billboard takes notice of it and finds it useful and informative.
SEO is like the pillar thats holding that billboard high up in the air. Without SEO that same billboard may just be laying on the ground under and overpass, that no one seems to notice, or maybe your billboard gets lost in the shuffle of all the other billboards that people ignore on a daily basis. With a website, search engine optimization is everything and even the best, most informative, and great looking websites are useless if they don't get traffic or convert visitors to clients or customers.
Lets be honest, in all likely hood you're not a website designer. You're most likely a small business owner just looking for a way to make a presence on the web and to drive more traffic, clients, or customers to your business.
Maybe you or a friend has tried making a website for your business in the past with a drag and drop website builder but it always looked average at best, and rarely did it ever drive traffic to your business, and you just want a quality website that converts traffic to dollars in your pocket.
This is why you're here, and this is what we do, we make quality websites that look good, show up in search results, are mobile friendly and drive traffic to your business.
At MCS Technologies, our collaboration begins with an in-depth discussion about your business goals, target audience, and the keywords that resonate with your industry. We don't just design; we strategize, ensuring your website is optimized for search engines and speaks directly to your audience.
We conduct thorough keyword research to understand the language your potential customers use when searching for businesses like yours.
By incorporating these keywords strategically, we optimize your website for search engines, making it more likely to appear in relevant searches.
Understanding your target audience is crucial. We tailor the design and content to resonate with your audience, providing an experience that not only looks good but also engages and connects your business with people who actually are looking for your business niche.
For brick and mortar businesses local SEO is vital for success. You have to know your niche, your target audience, your business goals and you must know your local competition, without this information all you have to go on is luck.
Your website will be designed to look and function flawlessly across desktops, tablets, and mobile devices, catering to the viewing and browsing habits of your potential customers and clients.
Contact MCS Technologies today, Lets have a conversation - Let us start or redesign your website so that not only looks great but also strategically positions your business for success. With our focus on SEO, Google Business profiles, and Apple Maps your website will not only be found by the proper audience, but it will convert those customers or clients to into revenue - and thats the bottom line.